The venue already drives offer-based traffic with guestlist CTAs, specials, and VIP positioning. The opportunity isn't to start over — it's to make existing attention trackable, make offers easier to convert, and modernize the systems that turn visibility into repeat revenue.
- Modernize the offer engine, don't replace it
- Tighten the VIP/guestlist funnel and source tracking
- Package architecture: birthday, bachelor, corporate, game-day, bottle
- Compliance-aware SMS/email + review growth